Repurposed box letter store front signage, neon, transformers, plexiglass
32” x 32” x 32”

The neon sculpture uses repurposed letters from discarded vintage box letter store front signage, to make up the word ‘VALUELESS’. Conceptually it is reflected back at us through notions of our ‘Consumer Culture’ and the ‘Throw Away Age’, exploring the choices we make around the things we consume and the things we discard - and ultimately, the effect that this has on the environment.

All images, text and artwork © Donna Gough 2024