VALUELESS, 2022

Repurposed box letter store front signage, neon, transformers, plexiglass
32” x 32” x 32”


The installation uses repurposed letters from discarded vintage box letter store front signage, that make up the word ‘VALUELESS’. Conceptually it is reflected back at us through notions of our ‘Consumer Culture’ and the ‘Throw Away Age’, exploring the choices we make around the things we consume and the things we discard - and ultimately, the effect that this has on the environment.













© Donna Gough 2022